Launched in November 2022, GenB is a 30-month project focused on bioeconomy and funded by the EU Horizon Europe research & innovation programme. The aim of the project is to raise awareness on Bioeconomy building on communication and education that encourage and reward young BIOVOICES to take a role in steering the transition towards more sustainable lifestyles. The project will therefore involve young people with the overall objective of inspiring and encouraging future generations to demonstrate awareness, sensitivity, and interest in environmental issues, sustainability, and circularity.
The Foundation for Environmental Education (FEE) is one of the world’s largest Education for Sustainable Development (ESD) organisations, with over 100 member organisations in 80 countries. With a network of over 60,000 educational institutions, the Eco-Schools, Learning About Forests and Young Reporters for the Environment programmes empower young people to create an environmentally conscious world through experiential, project-based learning. The Green Key and Blue Flag programmes are globally recognized for promoting sustainable business practices and the protection of natural resources.
The European Commission (RTD Bieconomy) launched on July 2022, the EU Bioeconomy Youth Ambassadors program selecting 15 young Europeans to promote awareness about the Bioeconomy.
The Ambassadors are between 18 and 32 years old, representing 11 nationalities and living in 12 different Member States from all areas of the EU. They have expertise in various fields related to bioeconomy food systems, forestry, blue bioeconomy, bio-based industry, science communication and activism.
Their mission is to educate, act, and engage stakeholders on the role of bioeconomy to tackle the climate crisis and protect nature.